finally + Hyperbound: 50% Faster Ramp, 2x Meeting Volume, 160,000 Questions Mastered
About finally
finally is a financial services platform that delivers accounting, tax, and financial leadership to growing businesses. Their team helps companies streamline operations and gain deeper financial insights through a combination of technology and human expertise.
This case study features insights from Guller Tukel, Sales Manager at finally, who initially championed Hyperbound while working as a sales representative before transitioning to a leadership role, and Matthew Shank, Director of Sales Training and Enablement, who has integrated Hyperbound into finally's comprehensive sales development program.
🚧 The Challenge: Training Bottlenecks and Dead Space
Before Hyperbound, finally faced a major constraint: managers' time. Every practice session depended on someone being available, and onboarding multiple SDRs at once meant constant trade-offs.
"You had to be present to practice. For you to role play, for you to practice, managers were the biggest constraint."
- Matthew Shank, Director of Sales Training and Enablement
Without consistent daily reps, call quality would falter throughout the week. SDRs often sounded confident on Monday morning but drained by Thursday afternoon.
"One of the most challenging aspects of being an SDR is you wanna sound the exact same way at 9:30 in the morning on a Monday as you do at 4:30 in the afternoon on a Thursday."
- Matthew Shank
finally needed a better way to:
✅ Scale high-quality practice without manager bandwidth limits
✅ Build muscle memory for critical call moments
✅ Create resilience and consistency across the entire week
💡 The Breakthrough: Mastering Reps Through Hyperbound
Everything shifted when finally adopted Hyperbound.
They went all-in on repetition:
✅ SDRs practiced their cold call intros 500 times during onboarding
✅ Reps complete 30 Hyperbound reps every morning and another 30 after lunch
✅ Core objections like "send me an email" and "not interested" are drilled daily
✅ New skills aren't just learned once - they're practiced dozens of times until mastery
"We practice twice as many intros as real conversations we'll have in a day. The compounding effect is incredible."
- Matthew Shank
By moving repetition into a simulated environment, Finally unlocked otherwise "dead" hours and built true sales reflexes before SDRs ever picked up a live phone.
"When you're able to practice the intro specifically that many times, it becomes muscle memory. It's much different than just saying it out loud in the room, because you have the tool actually responding back to you and grading you on pace, tonality, those sorts of things."
- Matthew Shank
🚀 The Transformation: Speed, Consistency, and Confidence
Once Hyperbound became part of daily operations, the results spoke for themselves:
✅ 50% faster ramp time compared to previous cohorts
✅ 75% of SDRs in the latest onboarding class on pace to hit accelerator quota
✅ 2x improvement in meeting conversion rates as part of an improvement strategy
"Hyperbound is absolutely a large contributing factor to our metrics increasing. We've changed our tools, updated our data providers, refined our management approach, and integrated Hyperbound. Together, these improvements have transformed our results."
- Matthew Shank
When combined with strategic improvements to process and tools, Hyperbound accelerates results by ensuring new approaches are practiced consistently until they become second nature - helping teams implement positive changes faster and with greater impact.
finally completely restructured their onboarding process around Hyperbound:
A Simplified First-Tools Approach
finally streamlined their onboarding by focusing new hires on just three essential tools: Hyperbound, Loom, and Slack. This intentionally minimalist approach ensures reps master fundamental call skills before tackling complex systems. New SDRs practice heavily with Hyperbound bots in order to prepare for a certification call with finally’s VP of Sales, Jeff Sterling, and CRO, Kevin Dorsey. Without this certification, new reps aren’t able to move on to the next step of onboarding - creating a foundation of communication excellence before technical training begins.
"What's the point in teaching someone Salesforce if they're not gonna pass the cold call certification? That doesn't help them."
- Matthew Shank
Personalized Coaching at Scale
For struggling reps, Hyperbound became a surgical coaching tool. Managers prescribe targeted bot reps to fix specific weaknesses.
"If somebody's been struggling with discovery or with unselling a particular competitor, I'll direct them to that particular Hyperbound bot. 'Go run the unsell local competitor bot three times each morning. Send me the one that you score the highest on.'"
- Guller Tukel, Sales Manager
Advanced Variations to Build Adaptability
finally leverages Hyperbound's variations feature to create diverse practice scenarios, helping reps prepare for a wide range of real-world conversations.
"We sell to three main personas, but what's nice is you can create 50 bots with the click of a button. We're definitely big users of the variations feature."
- Matthew Shank
The scale of finally's commitment to practice is impressive: their team has completed over 16,000 Hyperbound calls and answered more than 160,000 scorecard questions. This volume of repetition has transformed into tangible business results.
Final Word
For finally's sales team, Hyperbound has fundamentally changed how they approach skill development - replacing the traditional "learn by burning leads" approach with systematic, risk-free practice that produces better results.
"You can practice with blanks instead of live bullets. You get the experience of what it's like to get on the phone and talk to somebody, but at the same time, there's no harm except getting better. That's it. You can only get better."
- Guller Tukel
Want to see what your team can do with Hyperbound? Try to beat the bot or grab some time with us today.
