Winning by Design and Hyperbound Partner to Elevate AI Coaching in B2B SaaS

[San Francisco, CA ] – Winning by Design (WbD), the go-to GTM advisory firm for SaaS companies, has named Hyperbound as one of the top AI coaching tools in its new research on “AI Coaching in Go‑to‑Market.” This partnership reflects a shared vision: to help revenue teams move from theory to skill through practical, AI reinforcement.

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From Research to Real‑World Practice

WbD’s latest research brief, AI Coaching in Go‑to‑Market, explores how AI is reshaping sales training - from coaching to roleplay to performance measurement - and highlights Hyperbound as a leading solution The research evaluates top vendors and names Hyperbound as a tool that delivers realistic practice, coachable feedback loops, and scalable adoption across sales teams.

WbD, led by CEO Dominique Levin, alongside GTM luminaries like Jacco van der Kooij, has helped companies like Shopify and Canva operationalize revenue growth with scientific rigor. Dan Smith, Chief Learning Officer and certified trainer, brings a background in high-performance team training and practical coaching frameworks honed over years in sales and education. Together, they’re driving the industry forward, and Hyperbound is honored to be part of that movement.

What This Means for Go‑to‑Market Teams:

• Teams can access WbD’s proven frameworks - like SPICED and JOLT - and reinforce them through Hyperbound’s voice roleplays
• Organizations can embed AI coaching into 1:1s, bootcamps, and ongoing enablement programs, aligned with WbD’s GTM methodology
• Revenue leaders now have both the theory and the tool to ensure sellers internalize and apply behavioral excellence

This partnership bridges the gap between academic study and actionable skill-building in the field.

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Why We’re Excited About It

“Winning by Design has been at the forefront of GTM science for years, and their deep dive into AI‑assisted coaching validates what we’ve seen firsthand - that scalable, real-world practice transforms sales performance. We’re honored to be singled out as a top tool in their research and proud to help teams operationalize those learnings every day.” - Sriharsha Guduguntla, cofounder & CEO of Hyperbound

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About Winning by Design

Winning by Design helps SaaS companies build predictable revenue engines through scientific GTM methodologies, certified training, and advisory services. Their work with high-growth companies has made them a trusted name in revenue architecture. AI Coaching in Go‑to‑Market is the latest resource in their ongoing exploration of how AI is transforming GTM teams.

About Hyperbound

‍Hyperbound is the AI sales training platform for modern revenue teams. With realistic voice roleplays and real-time feedback, reps can practice key conversations on demand, without manager lift. From onboarding to ongoing coaching, Hyperbound turns training into pipeline.