Sales Coach and Hyperbound Partner to Deliver AI Roleplay Training for IT Sales Teams

[ San Francisco, CA ] - Sales Coach, a Denmark-based sales enablement firm known for helping IT and B2B sales teams reach strategic buyers, has joined forces with Hyperbound to bring AI-powered roleplay training to Europe’s modern sellers. The partnership helps reps build confidence, improve call execution, and practice complex conversations in real-world IT scenarios.

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Elevating IT Sales Conversations - One Roleplay at a Time

Since 2005, Sales Coach has specialized in bridging theory and practice for IT resellers, distributors, and manufacturers across Northern Europe. Their no-nonsense, context-first approach - designed by experienced consultants who’ve sold IT themselves - ensures training is practical, actionable, and immediately applicable.

Led by founders Carsten Hoelstad (18+ years in sales enablement, 6 companies launched) and Jesper Korsbæk Jensen (expert in hybrid cloud and data center sales), Sales Coach empowers reps to sell strategic IT solutions with clarity and confidence.

Now, as a Hyperbound reseller and training partner, they’re infusing that experience with AI roleplays tailored to tech scenarios from IT security cold calls to strategic discovery at the executive level. With instant, data-driven feedback, Sales Coach clients can refine talk tracks and build real-world muscle memory, risk-free.

What This Means for European Sales Teams

• Practice complex IT sales sequences in industry-specific AI roleplays
• Rehearse strategic conversations before heading into real calls
• Receive structured, immediate feedback to improve messaging
• Keep skills sharp between training sessions - all on-demand
• Build readiness and win rates for cybersecurity, cloud, and managed services deals

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Why We’re Excited About It

“Carsten and Jesper are thoughtful, experienced sales coaches with a deep understanding of how modern IT sellers operate. They’re not just talking about sales theory, they’ve lived it. We’re excited to support their mission to give reps a risk-free way to practice and improve on the conversations that actually move deals forward.” – Sriharsha Guduguntla, cofounder & CEO of Hyperbound

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About Sales Coach

Founded in 2005, Sales Coach is a sales enablement and coaching firm focused on IT resellers, distributors, and manufacturers. With real-world experience and a no-BS approach, they transform teams through context-driven training, digital modules, and now AI-powered roleplays — operating across 40+ countries from their base in Denmark

About Hyperbound

‍Hyperbound is the AI sales training platform for modern revenue teams. With realistic voice roleplays and real-time feedback, reps can practice key conversations on demand, without manager lift. From onboarding to ongoing coaching, Hyperbound turns training into pipeline.