Revenue Enablement Society and Hyperbound: Equipping Leaders for an AI-Powered Future

[ Chicago, IL | October 2024 ] – Hyperbound joined forces with the Revenue Enablement Society (RES) at their 2024 ProveIt Conference to help sales enablement leaders explore what modern, AI-driven training looks like in action.

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The Rise of Enablement + AI

As the role of enablement expands, so does the pressure to deliver scalable, consistent, and rep-friendly training programs. Our partnership with RES is about helping leaders explore that next frontier: how AI coaching and roleplays can accelerate team performance without adding to manager workload.

Gail Behun, former President of RES and one of the most respected voices in enablement, has been instrumental in championing this innovation. Under her leadership, the RES community has become a home base for enablement practitioners seeking clarity and connection in a fast-evolving landscape.

Now, with new RES President Elisabeth Marino stepping in, we’re excited to continue supporting RES events, discussions, and programs designed to move the industry forward.

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Event Recap: RES ProveIt Conference in Chicago

In October 2024, the Hyperbound team headed to the ProveIt Conference in Chicago, IL, hosted by RES at the Convene Conference Center. The event brought together hundreds of enablement leaders to talk GTM strategy, the rise of AI, and the evolving definition of sales readiness.

We made sure to bring the heat with our #HyperHeartRateChallenge, where attendees were hooked up to a real-time heart rate monitor and made live cold calls to one of our AI bots. Winners walked away with some killer prizes… and a lot more adrenaline than they expected.

Hyperbound CEO Sai Guduguntla also spoke on a panel about AI in Sales Enablement alongside:

• Victor Adefuye, Dana Consulting
• David Levy, Aircover.ai
• Chuck Marcouiller, SaaSEnable

The conversation focused on how enablement teams can cut through the AI noise and adopt practical tools that truly make a difference in daily workflows.

‍What This Means for Enablement Teams

RES has built one of the most passionate, experienced communities of sales enablement professionals in the world. Our partnership means continued collaboration on events, thought leadership, and practical training solutions tailored for enablement teams and the sellers they support.

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Why We're Excited About It

“The Revenue Enablement Society has built one of the strongest communities in go-to-market. Leaders like Gail and Elisabeth have been ahead of the curve in helping enablement teams rethink how they scale readiness and drive real behavior change. We’re proud to be part of the conversation and support enablement leaders shaping what’s next.” – Sriharsha Guduguntla, cofounder & CEO of Hyperbound

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About the Revenue Enablement Society

The Revenue Enablement Society is the global professional community for enablement leaders. From workshops to conferences to research, RES equips professionals with the tools and connections they need to drive growth and elevate the enablement function. Learn more at resociety.global.

About Hyperbound

‍Hyperbound is the AI sales training platform for modern revenue teams. With realistic voice roleplays and real-time feedback, reps can practice key conversations on demand, without manager lift. From onboarding to ongoing coaching, Hyperbound turns training into pipeline.