RB2B and Hyperbound: Turning Cold Calling into a Global Sport

[ San Francisco, CA | August 2024 ] – RB2B, the go-to-market content and community brand founded by Adam Robinson, partnered with Hyperbound to co-host Beat the Bot 2.0, a global cold calling competition that brought real sellers face-to-face with an AI-powered version of Adam Robinson.

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Bringing Cold Call Competition to the Forefront

In August 2024, RB2B and Hyperbound launched Beat the Bot 2.0, a bracket-style challenge where thousands of sellers across the U.S., Europe, and India competed in real-time cold calling matches against AI avatars inspired by top reps. With regional leaderboards and public recognition, the competition elevated cold call enablement into a high-stakes, global stage.

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Best of Outbound Meets Best of AI

RB2B, led by founder Adam Robinson (CEO of Retention.com), has earned a loyal following for its bold go-to-market insights and outbound execution strategies. Adam’s blend of sales-first content and community engagement made RB2B the perfect partner to bring Hyperbound’s AI roleplay engine into a competitive arena filled with energy, accountability, and real learning.

What This Means for Sellers:

• Reps across the globe tested their outbound muscle in live showdowns
• Top performers earned visibility, prizes, and even career momentum
• Community-based enablement introduced continuity beyond competition, with plans for joint content programs

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Why We're Excited About It

“Adam Robinson is one of the sharpest operators in the game. He’s built a cult following for a reason. His approach to GTM is equal parts strategic and entertaining. Beat the Bot 2.0 elevated outbound sales to sport-level performance while giving reps a platform to prove their chops. We’re honored to bring our AI roleplay engine to such an inspiring, high-engagement space.” – Sriharsha Guduguntla, cofounder & CEO of Hyperbound

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About RB2B

RB2B is a go-to-market consultancy and content powerhouse founded by Adam Robinson (CEO of Retention.com). With a signature mix of bold content, community-focused events, and actionable sales tools, RB2B helps sellers sharpen outbound execution and amplify GTM impact. Learn more at rb2b.com.

About Hyperbound

‍Hyperbound is the AI sales training platform for modern revenue teams. With realistic voice roleplays and real-time feedback, reps can practice key conversations on demand, without manager lift. From onboarding to ongoing coaching, Hyperbound turns training into pipeline.