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Sales teams don’t struggle with a lack of information. They struggle with too much of it - scattered, inconsistent, and hard to turn into action.
Calls live in one place. Analytics in another. Coaching notes in people’s heads. And every week, someone is still stitching screenshots into a slide deck.
It’s no wonder managers say they can’t keep up, enablement says they can’t scale, and reps say they’re not getting enough feedback.
This is the problem Kota solves.
Before we dive deeper, here’s a short video from Patryk, the engineer who built Kota, walking through what it is and why we created it:
The Idea Behind Kota
When we started building Kota, we weren’t trying to replace anything teams already do. We were trying to remove the friction that keeps people from doing it well. Managers were spending hours prepping for 1:1s. Enablement was trying to build training off incomplete datasets. Reps struggled to understand why certain calls went sideways. Leaders wanted a clearer picture of what was actually happening on the phones.
The signal was there, buried inside thousands of conversations.
They just needed a way to access it.
So we built Kota: an AI sales performance agent that lets you ask a question and immediately understand the behavior behind your team’s calls.
What Kota Actually Does
Kota lives inside Hyperbound. You open it with Command + K, ask it something, and it returns the kind of insight that normally takes hours to pull together.
Questions like:
- “Give me a coaching snapshot for this rep.”
- “What are the biggest themes we’re hearing in discovery this month?”
- “Create a bot based on these conversations.”
- “Where do deals tend to lose momentum?”
- “Compare the last two onboarding cohorts.”
That single question produces insight pulled from real conversations, not assumptions or templates.
Kota surfaces:
- patterns across calls
- skipped questions
- objection trends
- tone and behavior differences
- excerpts worth coaching
- discovery gaps
- examples from top performers
- places where deals consistently stall
- and training opportunities you’d never see skimming transcripts
It’s the closest thing to having a performance analyst sitting next to every manager, every rep, and every enablement leader.
How Different Teams Use Kota
For Sales Managers
Kota becomes the starting point for every 1:1.
Instead of manually reviewing calls, managers ask Kota for a snapshot and get a focused readout: what the rep is doing well, where they’re slipping, and examples pulled straight from recent conversations.
It means coaching sessions start with clarity instead of guesswork.
For Enablement
Training stops being abstract.
Kota can take real calls and turn them into bots, scorecards, or cohort comparisons, all tied back to what’s actually happening in the field.
It turns enablement into a real-time function, not a quarterly one.
For Reps
Reps get feedback without waiting.
Kota can break down a call, highlight what mattered, suggest next steps, or help them prep for their next conversation with a buyer or account.
It’s a way to level up quickly without needing a manager in the room.
For Sales Leadership
Dashboards explain what happened.
Kota explains why it happened.
Leaders can see behavioral trends, coaching gaps, and signals that influence win rates, pipeline movement, and forecast stability.
It’s a view into the team’s actual performance without having to decode numbers.
Why This Matters
Revenue teams don’t need more tools.
They need more understanding.
The most valuable signal in a sales org lives inside conversations, and for years that signal has been locked behind long calls, scattered transcripts, and endless dashboard tabs. Kota makes that information accessible. You ask. It answers. And suddenly the work that used to take hours takes seconds.
This isn’t just another feature.
It’s a new way of working inside Hyperbound.
What’s Coming Next
Over the next few weeks, we’ll share short videos showing how different roles use Kota in practice - real scenarios, real prompts, and real workflows. You can follow along on the Hyperbound LinkedIn page if you want to see them as they go live.
Kota is rolling out now, and this is only the first step.
We can’t wait to show you what it unlocks.
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