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About Nivoda
Nivoda is the world’s largest B2B marketplace for the diamond and jewelry industry, giving retailers access to roughly 85% of the world’s diamond supply through a single platform, along with software that helps retailers convert more sales in-store and online.
This story features insights from Rob Rangel, Director of Sales Performance at Nivoda, who leads enablement for the company’s global outbound team of ~80 reps. Louis Zahawi Eid, VP of Commercial, has also been instrumental in building the partnership between Nivoda and Hyperbound.
When Growth Outpaces Coaching Bandwidth
Over the past few years, Nivoda’s sales team has been growing fast.
The team was expanding from roughly 20 reps to 40, and the company needed to ramp large cohorts of new hires quickly. But the systems used to train and coach reps weren’t built for that kind of scale.
Manager bandwidth quickly became the bottleneck.
“We found that manager bandwidth just was not high enough to deliver the quality of role play that we needed to get our team trained up and sounding the way we wanted them to sound on calls.”
For Nivoda, this problem carried real risk.
The company sells exclusively to diamond and jewelry retailers, a niche market where every conversation matters.
Outbound was already a primary driver of growth, meaning the quality of each call directly impacted revenue.
If reps weren’t fully prepared before getting on the phone, opportunities were lost.
The Moment Roleplay Became Scalable
Rob Rangel first discovered Hyperbound while traveling to Cape Town to meet with Nivoda’s global VP of Sales.
At the time, the team was preparing to onboard a large group of new reps and trying to solve a difficult question:
How do you deliver high-quality training when the team is doubling in size?
When Rob saw a demo of Hyperbound, the potential was immediately clear.
“If this actually works, if we can simulate our customer calls, provide feedback in real time, and certify reps before they go live, there’s basically no limit to how many reps we can onboard.”
Instead of relying entirely on managers to run repetitive roleplays, the team could simulate realistic buyer conversations and provide consistent feedback at scale.
Rather than treating roleplay as an occasional exercise, Nivoda built structured learning modules tied to specific parts of the sales process, from objection handling to demo preparation to confirmation calls.
From Practice to Pipeline
The impact showed up quickly in Nivoda’s outbound metrics.
One of the most important improvements came at the top of the funnel.
Before Hyperbound, when a rep reached a decision-maker, they booked a demo roughly 20% of the time.
Today, that number is closer to 50%.
“So when our outbound team picks up the phone and reaches a decision maker, about half the time we’re able to book a demo.”
Early results were visible within the first few months.
In the first three months alone, Nivoda saw:
- 30% more demos booked
- Ramp time reduced by 50%
- Significant improvements in top-of-funnel conversion rates
Because outbound was already a major driver of revenue, those improvements had a compounding effect across the business.
Over the past few years, Nivoda has doubled revenue year over year, driven largely by the strength of its outbound engine.
According to Rob, better-trained reps played a critical role.
“If we didn’t have sales reps who were trained properly, learning how to handle objections, run the best demos, and capture attention when they pick up the phone and cold call, that revenue growth wouldn’t have been available to us.”
A Competitive Advantage on Every Call
Two years later, Hyperbound remains deeply embedded in Nivoda’s sales motion.
Reps continue using the platform daily to practice conversations, refine messaging, and improve performance before live calls.
For Rob, that sustained adoption is the clearest signal that the platform works.
“When reps see that something actually helps them perform better and helps them make more money, adoption takes care of itself.”
For Nivoda, the real value of Hyperbound is the ability to scale coaching across the organization.
Instead of relying solely on manager bandwidth, reps now receive consistent feedback that helps them improve from one call to the next.
And in a competitive outbound environment, that preparation matters.
“If I was competing on a deal and the rep on the other side had Hyperbound and I didn’t, I would be nervous.”
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